Behavior Change: Five Ways to Facilitate Co-creation of Service for a Better World

Per Kristensson; Jonas Hjalmar Blom; Erik Wästlund

doi:10.1007/978-3-030-91828-6_16

Behavior Change: Five Ways to Facilitate Co-creation of Service for a Better World

Per Kristensson^*, Jonas Hjalmar Blom, Erik Wästlund

^*Corresponding author for this work

Marketing, Helsinki

Karlstad University

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Abstract

For new services to be successful, users (customers, patients, citizens, etc.) must embrace and sometimes engage in behaviors that are both new and difficult for them. As research has put more and more emphasis on the importance of being user-centric, it is hard to understand why the behavior change that many times are required for the user has not been problematized more. In this chapter we present five evidence-based ways that describe and explain how behavior change can enable important services such as sustainability, education, and health—services make the world a better place.

Original language	English
Title of host publication	The Palgrave Handbook of Service Management
Editors	Bo Edvardsson, Bård Tronvoll
Publisher	Springer International Publishing
Publication date	25.05.2022
Pages	303-314
Article number	Chapter 16
ISBN (Print)	978-3-030-91827-9
ISBN (Electronic)	978-3-030-91828-6
DOIs	https://doi.org/10.1007/978-3-030-91828-6_16
Publication status	Published - 25.05.2022
MoE publication type	A3 Book chapter

Keywords

512 Business and Management
behavior change
transformation
service innovation
co-creation

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10.1007/978-3-030-91828-6_16

https://link.springer.com/10.1007/978-3-030-91828-6_16

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Behavior Change: Five Ways to Facilitate Co-creation of Service for a Better World. / Kristensson, Per; Blom, Jonas Hjalmar; Wästlund, Erik.
The Palgrave Handbook of Service Management. ed. / Bo Edvardsson; Bård Tronvoll. Springer International Publishing, 2022. p. 303-314 Chapter 16.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

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Behavior Change: Five Ways to Facilitate Co-creation of Service for a Better World

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Keywords

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