Behavior Change: Five Ways to Facilitate Co-creation of Service for a Better World

Per Kristensson*, Jonas Hjalmar Blom, Erik Wästlund

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review


For new services to be successful, users (customers, patients, citizens, etc.) must embrace and sometimes engage in behaviors that are both new and difficult for them. As research has put more and more emphasis on the importance of being user-centric, it is hard to understand why the behavior change that many times are required for the user has not been problematized more. In this chapter we present five evidence-based ways that describe and explain how behavior change can enable important services such as sustainability, education, and health—services make the world a better place.
Original languageEnglish
Title of host publicationThe Palgrave Handbook of Service Management
EditorsBo Edvardsson, Bård Tronvoll
PublisherSpringer International Publishing
Publication date25.05.2022
Article numberChapter 16
ISBN (Print)978-3-030-91827-9
ISBN (Electronic)978-3-030-91828-6
Publication statusPublished - 25.05.2022
MoE publication typeA3 Book chapter


  • 512 Business and Management
  • behavior change
  • transformation
  • service innovation
  • co-creation


Dive into the research topics of 'Behavior Change: Five Ways to Facilitate Co-creation of Service for a Better World'. Together they form a unique fingerprint.

Cite this