Behavioural factors for Industry 4.0 adoption: implications for knowledge-based supply chains

Hasin Md. Muhtasim Taqi, S. M. Shafaat Akhter Nur, Sheak Salman, Tazim Ahmed, Sudipa Sarker, Syed Mithun Ali*, Bathrinath Sankaranarayanan

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

5 Citations (Scopus)


Industry 4.0 (I4.0) is a relatively new and still emerging concept. Due to its novelty, companies find it extremely difficult to adopt I4.0 and reap the full benefit of the digital transformation of the fourth industrial revolution. Even though challenges to I4.0 adoption are well explored, the extant literature has hardly investigated the numerous human-based behavioural factors that are fundamental for I4.0 adoption. Human experience, engagement, and dedication to I4.0 adoption are crucial due to the complex nature of human behaviour and can significantly affect the success of I4.0 adoption. To address the gap, this paper aims to unveil the indispensable behavioural factors for I4.0 adoption and portray a hierarchical relationship among these factors. An extensive literature review is conducted to identify behaviour critical for I4.0 adoption to operationalise this research. Then, a decision support framework based on the Delphi technique and a revised rough DEMATEL method is used to map the relationships among the behavioural factors. The results reveal that the most critical behavioural factor to I4.0 adoption is “communication,” which is followed by “I4.0 training” and “resistance to I4.0 initiatives”. This study substantiates the research on I4.0 adoption and assists in I4.0 adoption. I4.0 adoption is also essential for a country’s competitiveness; therefore, the paper will support relevant policy formulation.
Original languageEnglish
Peer-reviewed scientific journalOperations management research : advancing practice through research
Issue number3
Pages (from-to)1122-1139
Number of pages18
Publication statusPublished - 18.01.2023
MoE publication typeA1 Journal article - refereed


  • 512 Business and Management
  • Behavioural factors
  • Cyber-physical systems (CPS)
  • Emerging countries
  • Innovative technology
  • Internet of Things (IoT)


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