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Translated title of the contribution: The importance of understanding the experiences of vulnerable consumers

Johanna Gummerus*, Catharina von Koskull, Deirdre O'Loughlin, Carol Kelleher

*Corresponding author for this work

Research output: Contribution to journal › Article › Professional

Translated title of the contributionThe importance of understanding the experiences of vulnerable consumers
Original languageSwedish
Peer-reviewed scientific journalEkonomiska Samfundets Tidskrift
Volume2023
Issue number2
Pages (from-to)14-20
ISSN0013-3183
DOIs
Publication statusPublished - 2023
MoE publication typeD1 Article in a trade journal

Keywords

  • 512 Business and Management
  • Customers and Relations

Areas of Strength and Areas of High Potential (AoS and AoHP)

  • AoS: Competition economics and service strategy - Service and customer-oriented management

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

  • SDG 3 - Good Health and Well-being
  • SDG 10 - Reduced Inequalities

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