| Original language | English |
|---|---|
| Title of host publication | Sustainable marketing leadership: a synthesis of polymorphous axioms, strategies and tactics |
| Place of Publication | Athens |
| Publication date | 2006 |
| Publication status | Published - 2006 |
| MoE publication type | B3 Article in conference proceedings |
Beyond Customer Information Processing: A Socio-Cultural Approach to Learning about Customers
Karolina Wägar
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific