Beyond Customer Information Processing: A Socio-Cultural Approach to Learning about Customers

Karolina Wägar

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientific

Original languageEnglish
Title of host publicationSustainable marketing leadership: a synthesis of polymorphous axioms, strategies and tactics
Place of PublicationAthens
Publication date2006
Publication statusPublished - 2006
MoE publication typeB3 Article in conference proceedings

Cite this

Wägar, K. (2006). Beyond Customer Information Processing: A Socio-Cultural Approach to Learning about Customers. In Sustainable marketing leadership: a synthesis of polymorphous axioms, strategies and tactics