Bloggers' motivations to produce content: A gratifications theory perspective

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

27 Citations (Scopus)
Original languageEnglish
Title of host publicationProceedings of the Academy of Marketing Conference 2011 : Marketing Fields Forever, Academy of Marketing, Liverpool.
EditorsA. Patterson, S. Oakes
Number of pages7
PublisherAM - Academy of Marketing
Publication date07.07.2011
ISBN (Electronic)978-0-9561122-34
Publication statusPublished - 07.07.2011
MoE publication typeA4 Article in conference proceedings
Event2011 Academy of Marketing Conference - Liverpool, United Kingdom
Duration: 05.07.201107.07.2011

Publication series

NameProceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever, Academy of Marketing, Liverpool.
PublisherAcademy of Marketing

Keywords

  • 512 Business and Management
  • KOTA2011

Cite this

Sepp, M., Liljander, V., & Gummerus, J. (2011). Bloggers' motivations to produce content: A gratifications theory perspective. In A. Patterson, & S. Oakes (Eds.), Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever, Academy of Marketing, Liverpool. (Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever, Academy of Marketing, Liverpool.). AM - Academy of Marketing. http://marketing.conference-services.net/resources/327/2342/pdf/AM2011_0286.pdf