Bloggers' motivations to produce content: A gratifications theory perspective

Marianne Sepp; Veronica Liljander; Johanna Gummerus

Bloggers' motivations to produce content: A gratifications theory perspective

Marianne Sepp, Veronica Liljander, Johanna Gummerus

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

34 Citations (Scopus)

Original language	English
Title of host publication	Proceedings of the Academy of Marketing Conference 2011 : Marketing Fields Forever, Academy of Marketing, Liverpool.
Editors	A. Patterson, S. Oakes
Number of pages	7
Publisher	AM - Academy of Marketing
Publication date	07.07.2011
ISBN (Electronic)	978-0-9561122-34
Publication status	Published - 07.07.2011
MoE publication type	A4 Article in conference proceedings
Event	2011 Academy of Marketing Conference - Liverpool, United Kingdom Duration: 05.07.2011 → 07.07.2011

Publication series

Name	Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever, Academy of Marketing, Liverpool.
Publisher	Academy of Marketing

Keywords

512 Business and Management
KOTA2011

Access to Document

http://marketing.conference-services.net/resources/327/2342/pdf/AM2011_0286.pdf

OpenUrl availability

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Cite this

Sepp, M., Liljander, V., & Gummerus, J. (2011). Bloggers' motivations to produce content: A gratifications theory perspective. In A. Patterson, & S. Oakes (Eds.), Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever, Academy of Marketing, Liverpool. (Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever, Academy of Marketing, Liverpool.). AM - Academy of Marketing. http://marketing.conference-services.net/resources/327/2342/pdf/AM2011_0286.pdf

Sepp, Marianne ; Liljander, Veronica ; Gummerus, Johanna. / Bloggers' motivations to produce content : A gratifications theory perspective. Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever, Academy of Marketing, Liverpool.. editor / A. Patterson ; S. Oakes . AM - Academy of Marketing, 2011. (Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever, Academy of Marketing, Liverpool.).

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Sepp, M, Liljander, V & Gummerus, J 2011, Bloggers' motivations to produce content: A gratifications theory perspective. in A Patterson & S Oakes (eds), Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever, Academy of Marketing, Liverpool.. Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever, Academy of Marketing, Liverpool., AM - Academy of Marketing, 2011 Academy of Marketing Conference, Liverpool, United Kingdom, 05.07.2011. <http://marketing.conference-services.net/resources/327/2342/pdf/AM2011_0286.pdf>

Bloggers' motivations to produce content : A gratifications theory perspective. / Sepp, Marianne; Liljander, Veronica; Gummerus, Johanna.

Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever, Academy of Marketing, Liverpool.. ed. / A. Patterson; S. Oakes . AM - Academy of Marketing, 2011. (Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever, Academy of Marketing, Liverpool.).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

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KW - 512 Business and Management

KW - KOTA2011

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T3 - Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever, Academy of Marketing, Liverpool.

BT - Proceedings of the Academy of Marketing Conference 2011

A2 - Patterson, A.

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Y2 - 5 July 2011 through 7 July 2011

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Sepp M, Liljander V, Gummerus J. Bloggers' motivations to produce content: A gratifications theory perspective. In Patterson A, Oakes S, editors, Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever, Academy of Marketing, Liverpool.. AM - Academy of Marketing. 2011. (Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever, Academy of Marketing, Liverpool.).