Blurring boundaries between B2B actors and consumers in supply networks of contemporary business models

Jaakko Aspara*, David B. Grant, Maria Holmlund

*Corresponding author for this work

Research output: Contribution to journalArticleScientific

Original languageEnglish
Peer-reviewed scientific journalIndustrial Marketing Management
Volume92
Pages (from-to)76-77
ISSN0019-8501
DOIs
Publication statusPublished - 20.11.2021
MoE publication typeB1 Journal article

Keywords

  • 512 Business and Management
  • Customers and Relations
  • Business, Markets and Societal Dynamics

Sustainable Development Goals

  • GOAL 09: Industry, Innovation and Infrastructure

Areas of Strength and Areas of High Potential (AoS and AoHP)

  • AoS: Competition economics and service strategy - Quantitative consumer behaviour and competition economics
  • AoHP: Humanitarian and societal logistics
  • AoS: Competition economics and service strategy - Service and customer-oriented management

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