Bond audit, a method for evaluating business relationships

Robert Wendelin

doi:10.1108/08858621111115930

Bond audit, a method for evaluating business relationships

Robert Wendelin

CERS - Centre for Relationship Marketing and Service Management, Helsinki

Research output: Contribution to journal › Article › Scientific › peer-review

8 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Journal of Business & Industrial Marketing
Volume	26
Issue number	3
Pages (from-to)	211-217
Number of pages	7
ISSN	0885-8624
DOIs	https://doi.org/10.1108/08858621111115930
Publication status	Published - 2011
MoE publication type	A1 Journal article - refereed

Keywords

Channel relationships
Strategic audit
Service improvements
Relationship marketing
QUALITY
512 Business and Management
KOTA2011

Access to Document

10.1108/08858621111115930

OpenUrl availability

Full text

Cite this

@article{cb056bcf849c48169388ff531fdc8dbc,

title = "Bond audit, a method for evaluating business relationships",

keywords = "Channel relationships, Strategic audit, Service improvements, Relationship marketing, QUALITY, 512 Business and Management, KOTA2011",

author = "Robert Wendelin",

year = "2011",

doi = "10.1108/08858621111115930",

language = "English",

volume = "26",

pages = "211--217",

journal = "Journal of Business & Industrial Marketing",

issn = "0885-8624",

publisher = "Emerald Group Publishing",

number = "3",

}

TY - JOUR

T1 - Bond audit, a method for evaluating business relationships

AU - Wendelin, Robert

PY - 2011

Y1 - 2011

KW - Channel relationships

KW - Strategic audit

KW - Service improvements

KW - Relationship marketing

KW - QUALITY

KW - 512 Business and Management

KW - KOTA2011

U2 - 10.1108/08858621111115930

DO - 10.1108/08858621111115930

M3 - Article

SN - 0885-8624

VL - 26

SP - 211

EP - 217

JO - Journal of Business & Industrial Marketing

JF - Journal of Business & Industrial Marketing

IS - 3

ER -