Bond audit, a method for evaluating business relationships

Robert Wendelin

Research output: Contribution to journalArticleScientificpeer-review

7 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalJournal of Business & Industrial Marketing
Volume26
Issue number3
Pages (from-to)211-217
Number of pages7
ISSN0885-8624
DOIs
Publication statusPublished - 2011
MoE publication typeA1 Journal article - refereed

Keywords

  • Channel relationships
  • Strategic audit
  • Service improvements
  • Relationship marketing
  • QUALITY
  • 512 Business and Management
  • KOTA2011

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