Bottom-up branding of sustainable food

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Branding in a Time of Radical Transformation
Publication date	2020
Publication status	Published - 2020
MoE publication type	A4 Article in conference proceedings
Event	15th Global Brand Conference - Sheffield Hallam University, Sheffield, United Kingdom Duration: 13.05.2020 → 15.05.2020 Conference number: 15 https://blogs.shu.ac.uk/gbc2020/?doing_wp_cron=1577902016.6415100097656250000000

Keywords

@inproceedings{6d4194158af248c3ac0df7d6b36bc671,

title = "Bottom-up branding of sustainable food",

keywords = "512 Business and Management, Sustainability, food, disruption",

author = "Minna Pura and Helena Liewendahl",

year = "2020",

language = "English",

booktitle = "Branding in a Time of Radical Transformation",

note = "15th Global Brand Conference, GBC2020 ; Conference date: 13-05-2020 Through 15-05-2020",

url = "https://blogs.shu.ac.uk/gbc2020/?doing_wp_cron=1577902016.6415100097656250000000",

}

TY - GEN

T1 - Bottom-up branding of sustainable food

AU - Pura, Minna

AU - Liewendahl, Helena

N1 - Conference code: 15

PY - 2020

Y1 - 2020

KW - 512 Business and Management

KW - Sustainability

KW - food

KW - disruption

M3 - Conference contribution

BT - Branding in a Time of Radical Transformation

T2 - 15th Global Brand Conference

Y2 - 13 May 2020 through 15 May 2020

ER -