Bottom-up branding of sustainable food

Minna Pura, Helena Liewendahl

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationBranding in a Time of Radical Transformation
Publication statusAccepted/In press - 17.12.2019
MoE publication typeA4 Article in conference proceedings
Eventthe Global Brand conference - Sheffield Hallam University, Sheffield, United Kingdom
Duration: 13.05.202015.05.2020
Conference number: 15
https://blogs.shu.ac.uk/gbc2020/?doing_wp_cron=1577902016.6415100097656250000000

Keywords

  • 512 Business and Management
  • Sustainability
  • food
  • disruption

Cite this

Pura, M., & Liewendahl, H. (Accepted/In press). Bottom-up branding of sustainable food. In Branding in a Time of Radical Transformation