Brand equity in the professional service context: Analyzing the impact of employee role behavior and customer–employee rapport

Galina Biedenbach, Maria Bengtsson, Joakim Wincent

Research output: Contribution to journalArticleScientificpeer-review

29 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalIndustrial Marketing Management
Volume40
Issue number7
Pages (from-to)1093-1102
Number of pages10
ISSN0019-8501
DOIs
Publication statusPublished - 2011
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management

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