Brand equity in the professional service context: Analyzing the impact of employee role behavior and customer–employee rapport

Galina Biedenbach, Maria Bengtsson, Joakim Wincent

Research output: Contribution to journal › Article › Scientific › peer-review

41 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Industrial Marketing Management
Volume	40
Issue number	7
Pages (from-to)	1093-1102
Number of pages	10
ISSN	0019-8501
DOIs	https://doi.org/10.1016/j.indmarman.2011.09.007
Publication status	Published - 2011
MoE publication type	A1 Journal article - refereed

Keywords

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title = "Brand equity in the professional service context: Analyzing the impact of employee role behavior and customer–employee rapport",

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T1 - Brand equity in the professional service context: Analyzing the impact of employee role behavior and customer–employee rapport

AU - Biedenbach, Galina

AU - Bengtsson, Maria

AU - Wincent, Joakim

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