Brand packaging as a visual cue in a service environment

Hannele Kauppinen-Räisänen, Outi Uusitalo

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Translated title of the contributionThe Nordic School – Alternative Perspectives on Marketing and Service Management: The Nordic School – Alternative Perspectives on Marketing and Service Management
Original languageEnglish
Title of host publicationThe Nordic School : Service Marketing and Management for the Future
Number of pages16
Place of PublicationHelsinki
PublisherHanken School of Economics
Publication date2015
Pages379-394
ISBN (Electronic)978-952-232-284-5 (PDF)
Publication statusPublished - 2015
MoE publication typeA3 Book chapter

Keywords

  • 512 Business and Management

Cite this

Kauppinen-Räisänen, H., & Uusitalo, O. (2015). Brand packaging as a visual cue in a service environment. In The Nordic School: Service Marketing and Management for the Future (pp. 379-394). Hanken School of Economics. http://hdl.handle.net/10138/156531