Brand packaging as a visual cue in a service environment

Hannele Kauppinen-Räisänen, Outi Uusitalo

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Translated title of the contribution	The Nordic School – Alternative Perspectives on Marketing and Service Management: The Nordic School – Alternative Perspectives on Marketing and Service Management
Original language	English
Title of host publication	The Nordic School : Service Marketing and Management for the Future
Number of pages	16
Place of Publication	Helsinki
Publisher	Hanken School of Economics
Publication date	2015
Pages	379-394
ISBN (Electronic)	978-952-232-284-5 (PDF)
Publication status	Published - 2015
MoE publication type	A3 Book chapter

Keywords

@inbook{402302a0ba9145b1b1f18ae6977bb627,

title = "Brand packaging as a visual cue in a service environment",

keywords = "512 Business and Management",

author = "Hannele Kauppinen-R{\"a}is{\"a}nen and Outi Uusitalo",

year = "2015",

language = "English",

pages = "379--394",

booktitle = "The Nordic School",

publisher = "Hanken School of Economics",

address = "Finland",

}