Brand Publicity and Consumer Sentiment in Online Reviews

Karl-Jacob Mickelsson, Joep Van Haren, Roland Wenmeckers, Jos Lemmink, Kristina Heinonen

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication10th SERVSIG 2018 proceedings, 14-16 June, Paris, IÉSEG School of Management : Opportunities for Services in a Challenging World
Number of pages6
Publication date2018
Pages281-286
ISBN (Electronic)978-2-9516606-3-2
Publication statusPublished - 2018
MoE publication typeA4 Article in conference proceedings
Event2018 the 10th SERVSIG - Paris, France
Duration: 14.06.201816.06.2018

Keywords

  • 512 Business and Management

Cite this

Mickelsson, K-J., Van Haren, J., Wenmeckers, R., Lemmink, J., & Heinonen, K. (2018). Brand Publicity and Consumer Sentiment in Online Reviews. In 10th SERVSIG 2018 proceedings, 14-16 June, Paris, IÉSEG School of Management: Opportunities for Services in a Challenging World (pp. 281-286) https://www.ieseg.fr/wp-content/uploads/2018/02/SERVSIG-2018-Proceedings.pdf