Brand Publicity and Consumer Sentiment in Online Reviews

Karl-Jacob Mickelsson; Joep Van Haren; Roland Wenmeckers; Jos Lemmink; Kristina Heinonen

Brand Publicity and Consumer Sentiment in Online Reviews

Karl-Jacob Mickelsson, Joep Van Haren, Roland Wenmeckers, Jos Lemmink, Kristina Heinonen

Marketing, Helsinki

Maastricht University

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	10th SERVSIG 2018 proceedings, 14-16 June, Paris, IÉSEG School of Management : Opportunities for Services in a Challenging World
Number of pages	6
Publication date	2018
Pages	281-286
ISBN (Electronic)	978-2-9516606-3-2
Publication status	Published - 2018
MoE publication type	A4 Article in conference proceedings
Event	2018 the 10th SERVSIG - Paris, France Duration: 14.06.2018 → 16.06.2018

Keywords

512 Business and Management

Access to Document

https://www.ieseg.fr/wp-content/uploads/2018/02/SERVSIG-2018-Proceedings.pdf

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@inproceedings{d67d97df56eb45c485e3663aed7c939b,

title = "Brand Publicity and Consumer Sentiment in Online Reviews",

keywords = "512 Business and Management",

author = "Karl-Jacob Mickelsson and {Van Haren}, Joep and Roland Wenmeckers and Jos Lemmink and Kristina Heinonen",

year = "2018",

language = "English",

pages = "281--286",

booktitle = "10th SERVSIG 2018 proceedings, 14-16 June, Paris, I{\'E}SEG School of Management",

note = "2018 the 10th SERVSIG ; Conference date: 14-06-2018 Through 16-06-2018",

}

Mickelsson, K-J, Van Haren, J, Wenmeckers, R, Lemmink, J & Heinonen, K 2018, Brand Publicity and Consumer Sentiment in Online Reviews. in 10th SERVSIG 2018 proceedings, 14-16 June, Paris, IÉSEG School of Management: Opportunities for Services in a Challenging World. pp. 281-286, 2018 the 10th SERVSIG, Paris, France, 14.06.2018. <https://www.ieseg.fr/wp-content/uploads/2018/02/SERVSIG-2018-Proceedings.pdf>

Brand Publicity and Consumer Sentiment in Online Reviews. / Mickelsson, Karl-Jacob; Van Haren, Joep; Wenmeckers, Roland et al.
10th SERVSIG 2018 proceedings, 14-16 June, Paris, IÉSEG School of Management: Opportunities for Services in a Challenging World. 2018. p. 281-286.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Brand Publicity and Consumer Sentiment in Online Reviews

AU - Mickelsson, Karl-Jacob

AU - Van Haren, Joep

AU - Wenmeckers, Roland

AU - Lemmink, Jos

AU - Heinonen, Kristina

PY - 2018

Y1 - 2018

KW - 512 Business and Management

UR - https://www.ieseg.fr/en/faculty-and-research/research-events/servsig-2018/program-overview/

M3 - Conference contribution

SP - 281

EP - 286

BT - 10th SERVSIG 2018 proceedings, 14-16 June, Paris, IÉSEG School of Management

T2 - 2018 the 10th SERVSIG

Y2 - 14 June 2018 through 16 June 2018

ER -

Brand Publicity and Consumer Sentiment in Online Reviews

Keywords

Access to Document

OpenUrl availability

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