Brand Publicity and Consumer Sentiment in Online Reviews

Karl-Jacob Mickelsson, Joep Van Haren, Roland Wenmeckers, Jos Lemmink, Kristina Heinonen

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication10th SERVSIG 2018 proceedings, 14-16 June, Paris, IÉSEG School of Management : Opportunities for Services in a Challenging World
Number of pages6
Publication date2018
ISBN (Electronic)978-2-9516606-3-2
Publication statusPublished - 2018
MoE publication typeA4 Article in conference proceedings
Event2018 the 10th SERVSIG - Paris, France
Duration: 14.06.201816.06.2018


  • 512 Business and Management

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