Brand recovery : a quick fix model for brand structure collapse

Research output: Contribution to journalArticleScientificpeer-review

4 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalJournal of travel and tourism marketing
Volume29
Issue number6
Pages (from-to)520-531
Number of pages12
ISSN1054-8408
DOIs
Publication statusPublished - 2012
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management
  • KOTA2012

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