Brand repositioning in a business relationship context: Adapting symbolically to a customer’s resource network

Anu Norrgrann

Brand repositioning in a business relationship context: Adapting symbolically to a customer’s resource network

Anu Norrgrann

Marketing, Vaasa

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of the 31st annual IMP conference : Organizing sustainable btob relationships - designing in changing networks
Publication date	08.2015
Publication status	Published - 08.2015
MoE publication type	A4 Article in conference proceedings
Event	2015 31st Industrial marketing and purchasing group (IMP) conference: Organizing Sustainable BtoB Relationships - Designing in Changing Networks - Kolding, Kolding, Denmark Duration: 27.08.2015 → 30.08.2015 Conference number: 31

Keywords

512 Business and Management
Customers and Relations

OpenUrl availability

Full text

Cite this

@inproceedings{1951a6d2f44941f2a64800106b26472a,

title = "Brand repositioning in a business relationship context: Adapting symbolically to a customer{\textquoteright}s resource network",

keywords = "512 Business and Management, Customers and Relations",

author = "Anu Norrgrann",

note = " Volume: Proceeding volume: ; 2015 31st Industrial marketing and purchasing group (IMP) conference : Organizing Sustainable BtoB Relationships - Designing in Changing Networks, IMP ; Conference date: 27-08-2015 Through 30-08-2015",

year = "2015",

month = aug,

language = "English",

booktitle = "Proceedings of the 31st annual IMP conference",

}

Brand repositioning in a business relationship context : Adapting symbolically to a customer’s resource network. / Norrgrann, Anu.

Proceedings of the 31st annual IMP conference: Organizing sustainable btob relationships - designing in changing networks. 2015.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Brand repositioning in a business relationship context

T2 - 2015 31st Industrial marketing and purchasing group (IMP) conference

AU - Norrgrann, Anu

N1 - Conference code: 31

PY - 2015/8

Y1 - 2015/8

KW - 512 Business and Management

KW - Customers and Relations

M3 - Conference contribution

BT - Proceedings of the 31st annual IMP conference

Y2 - 27 August 2015 through 30 August 2015

ER -