Brand salience of OTC pharmaceuticals through package appearance

Hannele Kauppinen-Räisänen, Richard Owusu, Bamfo Bylon Abeeku

Research output: Contribution to journalArticleScientificpeer-review

12 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalInternational Journal of Pharmaceutical and Healtcare Marketing
Volume6
Issue number3
Pages (from-to)230-249
Number of pages20
DOIs
Publication statusPublished - 08.2012
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management
  • KOTA2012

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