@article{296e3a0d9a904fc5b9ecf72a9fd9e09a,
title = "Brand salience of OTC pharmaceuticals through package appearance",
keywords = "512 Business and Management, KOTA2012",
author = "Hannele Kauppinen-R{\"a}is{\"a}nen and Richard Owusu and {Bylon Abeeku}, Bamfo",
year = "2012",
month = aug,
doi = "10.1108/17506121211259403",
language = "English",
volume = "6",
pages = "230--249",
journal = "International Journal of Pharmaceutical and Healthcare Marketing",
issn = "1750-6123",
publisher = "Emerald Group Publishing",
number = "3",
}