Fingerprint Dive into the research topics of 'Brand, Truthiness and Post-Fact: Managing Brands in a Post-Rational World'. Together they form a unique fingerprint.
- Sort by
- Weight
- Alphabetically
Brand, Truthiness and Post-Fact: Managing Brands in a Post-Rational World
Pierre R. Berthon, Leyland Pitt
Research output: Contribution to journal › Article › Scientific › peer-review