Branding and retail institutional continuity and change

Ari Huuhka, Peter Björk

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationNordic Retail and Wholesale Conference
Publication date2012
Publication statusPublished - 2012
MoE publication typeA4 Article in conference proceedings
EventNordic Retail and Wholesale Conference - Lund, Sweden
Duration: 07.11.201208.11.2012
Conference number: 3rd

Keywords

  • 512 Business and Management
  • KOTA2012

Cite this

Huuhka, A., & Björk, P. (2012). Branding and retail institutional continuity and change. In Nordic Retail and Wholesale Conference