Branding and retail institutional continuity and change

Ari Huuhka, Peter Björk

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationNordic Retail and Wholesale Conference
Publication date2012
Publication statusPublished - 2012
MoE publication typeA4 Article in conference proceedings
EventNordic Retail and Wholesale Conference - Lund, Sweden
Duration: 07.11.201208.11.2012
Conference number: 3rd


  • 512 Business and Management
  • KOTA2012

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