Branding as an opportunity of SMEs' internationalization strategy in B2B market

Olavi Uusitalo, Robert Wendelin, Tommi Mahlamäki

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientific

Original languageEnglish
Title of host publicationProceedings of the 25th IMP Conference Euromed Management, 2009 Marseille: Handling Plurality of Relationship Forms in Networks: from Clans to Clubs, from Cliques to Communities - Theoretical and Managerial Perspectives
EditorsRobert Spencer, Bernard Cova, Frédéric Prévot
Number of pages20
Place of PublicationMarseilles
Publication date2009
Publication statusPublished - 2009
MoE publication typeB3 Article in conference proceedings

Cite this

Uusitalo, O., Wendelin, R., & Mahlamäki, T. (2009). Branding as an opportunity of SMEs' internationalization strategy in B2B market. In R. Spencer, B. Cova, & F. Prévot (Eds.), Proceedings of the 25th IMP Conference Euromed Management, 2009 Marseille: Handling Plurality of Relationship Forms in Networks: from Clans to Clubs, from Cliques to Communities - Theoretical and Managerial Perspectives http://www.impgroup.org/paper_view.php?viewPaper=7298