Branding as an opportunity of SMEs' internationalization strategy in B2B market

Olavi Uusitalo; Robert Wendelin; Tommi Mahlamäki

Branding as an opportunity of SMEs' internationalization strategy in B2B market

Olavi Uusitalo, Robert Wendelin, Tommi Mahlamäki

CERS - Centre for Relationship Marketing and Service Management, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific

Original language	English
Title of host publication	Proceedings of the 25th IMP Conference Euromed Management, 2009 Marseille: Handling Plurality of Relationship Forms in Networks: from Clans to Clubs, from Cliques to Communities - Theoretical and Managerial Perspectives
Editors	Robert Spencer, Bernard Cova, Frédéric Prévot
Number of pages	20
Place of Publication	Marseilles
Publication date	2009
Publication status	Published - 2009
MoE publication type	B3 Article in conference proceedings

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Uusitalo, O., Wendelin, R., & Mahlamäki, T. (2009). Branding as an opportunity of SMEs' internationalization strategy in B2B market. In R. Spencer, B. Cova, & F. Prévot (Eds.), Proceedings of the 25th IMP Conference Euromed Management, 2009 Marseille: Handling Plurality of Relationship Forms in Networks: from Clans to Clubs, from Cliques to Communities - Theoretical and Managerial Perspectives http://www.impgroup.org/paper_view.php?viewPaper=7298

Uusitalo, Olavi ; Wendelin, Robert ; Mahlamäki, Tommi. / Branding as an opportunity of SMEs' internationalization strategy in B2B market. Proceedings of the 25th IMP Conference Euromed Management, 2009 Marseille: Handling Plurality of Relationship Forms in Networks: from Clans to Clubs, from Cliques to Communities - Theoretical and Managerial Perspectives. editor / Robert Spencer ; Bernard Cova ; Frédéric Prévot. Marseilles, 2009.

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Uusitalo, O, Wendelin, R & Mahlamäki, T 2009, Branding as an opportunity of SMEs' internationalization strategy in B2B market. in R Spencer, B Cova & F Prévot (eds), Proceedings of the 25th IMP Conference Euromed Management, 2009 Marseille: Handling Plurality of Relationship Forms in Networks: from Clans to Clubs, from Cliques to Communities - Theoretical and Managerial Perspectives. Marseilles. <http://www.impgroup.org/paper_view.php?viewPaper=7298>

Branding as an opportunity of SMEs' internationalization strategy in B2B market. / Uusitalo, Olavi; Wendelin, Robert; Mahlamäki, Tommi.
Proceedings of the 25th IMP Conference Euromed Management, 2009 Marseille: Handling Plurality of Relationship Forms in Networks: from Clans to Clubs, from Cliques to Communities - Theoretical and Managerial Perspectives. ed. / Robert Spencer; Bernard Cova; Frédéric Prévot. Marseilles, 2009.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific

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Uusitalo O, Wendelin R, Mahlamäki T. Branding as an opportunity of SMEs' internationalization strategy in B2B market. In Spencer R, Cova B, Prévot F, editors, Proceedings of the 25th IMP Conference Euromed Management, 2009 Marseille: Handling Plurality of Relationship Forms in Networks: from Clans to Clubs, from Cliques to Communities - Theoretical and Managerial Perspectives. Marseilles. 2009