Branding Design Heritage for Prestige: Case Marimekko

Kirsti Helena Lindberg-Repo, Apramey Dube

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationSΜΕs Abstracts: 13th Annual International Conference on SΜΕs, Entrepreneurship and Innovation: Management – Marketing – Economic - Social Aspects : 4th Annual International Colloquium on Branding and Panel on Small Societies-Small Business-Small Cities & Villages
EditorsGregory Papanikos
Number of pages2
Place of PublicationAthens
PublisherAthens Institute for Education and Research
Publication date07.2016
Pages24-25
ISBN (Electronic)978-960-598-090-0
Publication statusPublished - 07.2016
MoE publication typeA4 Article in conference proceedings
EventAnnual International Colloquium on Branding - Athens, Greece
Duration: 25.07.201628.07.2016
Conference number: 4

Keywords

  • 512 Business and Management
  • Design
  • Branding
  • design heritage
  • design prestige
  • Marimekko

Cite this

Lindberg-Repo, K. H., & Dube, A. (2016). Branding Design Heritage for Prestige: Case Marimekko. In G. Papanikos (Ed.), SΜΕs Abstracts: 13th Annual International Conference on SΜΕs, Entrepreneurship and Innovation: Management – Marketing – Economic - Social Aspects: 4th Annual International Colloquium on Branding and Panel on Small Societies-Small Business-Small Cities & Villages (pp. 24-25). Athens: Athens Institute for Education and Research.