Branding strategies for a global challenge: A roadmap for firms expanding into global market

Apramey Dube; Kirsti Helena Lindberg-Repo

Branding strategies for a global challenge: A roadmap for firms expanding into global market

Apramey Dube, Kirsti Helena Lindberg-Repo

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Book of Abstracts : 6th International Conference of the AM's Brand, Identity and Corporate Reputation SIG
Number of pages	1
Place of Publication	Barcelona
Publisher	ESADE - Ramon Llull University
Publication date	09.04.2010
Pages	97
Publication status	Published - 09.04.2010
MoE publication type	A4 Article in conference proceedings
Event	6th International Conference of the AM's Brand, Identity and Corporate Reputation SIG - ESADE-Univesitat Ramon Llull, Barcelona, Spain Duration: 09.04.2010 → 11.04.2010 Conference number: 6

Keywords

512 Business and Management

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Cite this

@inproceedings{d111e17707dc46439da8db45446505cc,

title = "Branding strategies for a global challenge: A roadmap for firms expanding into global market",

keywords = "512 Business and Management",

author = "Apramey Dube and Lindberg-Repo, {Kirsti Helena}",

note = " Volume: Proceeding volume: ; 6th International Conference of the AM's Brand, Identity and Corporate Reputation SIG ; Conference date: 09-04-2010 Through 11-04-2010",

year = "2010",

month = apr,

day = "9",

language = "English",

pages = "97",

booktitle = "Book of Abstracts",

publisher = "ESADE - Ramon Llull University",

address = "Spain",

}

Dube, A & Lindberg-Repo, KH 2010, Branding strategies for a global challenge: A roadmap for firms expanding into global market. in Book of Abstracts: 6th International Conference of the AM's Brand, Identity and Corporate Reputation SIG. ESADE - Ramon Llull University, Barcelona, pp. 97, 6th International Conference of the AM's Brand, Identity and Corporate Reputation SIG, Barcelona, Spain, 09.04.2010.

Branding strategies for a global challenge: A roadmap for firms expanding into global market. / Dube, Apramey; Lindberg-Repo, Kirsti Helena.
Book of Abstracts: 6th International Conference of the AM's Brand, Identity and Corporate Reputation SIG. Barcelona: ESADE - Ramon Llull University, 2010. p. 97.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Branding strategies for a global challenge

T2 - 6th International Conference of the AM's Brand, Identity and Corporate Reputation SIG

AU - Dube, Apramey

AU - Lindberg-Repo, Kirsti Helena

N1 - Conference code: 6

PY - 2010/4/9

Y1 - 2010/4/9

KW - 512 Business and Management

M3 - Conference contribution

SP - 97

BT - Book of Abstracts

PB - ESADE - Ramon Llull University

CY - Barcelona

Y2 - 9 April 2010 through 11 April 2010

ER -