Branding strategies for a global challenge: A roadmap for firms expanding into global market

Apramey Dube, Kirsti Helena Lindberg-Repo

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationBook of Abstracts : 6th International Conference of the AM's Brand, Identity and Corporate Reputation SIG
Number of pages1
Place of PublicationBarcelona
PublisherESADE - Ramon Llull University
Publication date09.04.2010
Pages97
Publication statusPublished - 09.04.2010
MoE publication typeA4 Article in conference proceedings
Event6th International Conference of the AM's Brand, Identity and Corporate Reputation SIG - ESADE-Univesitat Ramon Llull, Barcelona, Spain
Duration: 09.04.201011.04.2010
Conference number: 6

Keywords

  • 512 Business and Management

Cite this

Dube, A., & Lindberg-Repo, K. H. (2010). Branding strategies for a global challenge: A roadmap for firms expanding into global market. In Book of Abstracts: 6th International Conference of the AM's Brand, Identity and Corporate Reputation SIG (pp. 97). ESADE - Ramon Llull University.