Branding the hotel industry: The effect of step-up versus step-down brand extensions

Magnus Hultman, Christina Papadopoulou, Pejvak Oghazi*, Robert Opoku

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

7 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Branding the hotel industry: The effect of step-up versus step-down brand extensions'. Together they form a unique fingerprint.

Social Sciences