Branding: The Past, Present, and Future: A Study of the Evolution and Future of Branding

Anders Hampf, Kirsti Helena Lindberg-Repo

Research output: Book/ReportCommissioned reportProfessional

Original languageEnglish
Place of PublicationHelsinki
PublisherHanken School of Economics
Number of pages24
ISBN (Electronic)978-952-232-134-3
Publication statusPublished - 2011
MoE publication typeD4 Published development or research report or study

Publication series

NameWorking Papers / Meddelanden
PublisherHanken School of Economics
No.556
ISSN (Electronic)0357-4598

Keywords

  • 512 Business and Management
  • KOTA2011

Cite this

Hampf, A., & Lindberg-Repo, K. H. (2011). Branding: The Past, Present, and Future: A Study of the Evolution and Future of Branding. (Working Papers / Meddelanden; No. 556). Hanken School of Economics. http://hdl.handle.net/10138/26578