Branding: The Past, Present, and Future: A Study of the Evolution and Future of Branding

Anders Hampf, Kirsti Helena Lindberg-Repo

Research output: Book/ReportCommissioned report

Original languageEnglish
Place of PublicationHelsinki
PublisherHanken School of Economics
Number of pages24
ISBN (Electronic)978-952-232-134-3
Publication statusPublished - 2011
MoE publication typeD4 Published development or research report or study

Publication series

NameWorking Papers / Meddelanden
PublisherHanken School of Economics
ISSN (Electronic)0357-4598


  • 512 Business and Management
  • KOTA2011

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