Branding Through Service Innovations: A Competitive Advantage Perspective

Apramey Dube, Kirsti Helena Lindberg-Repo

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationInnovative Service Perspectives : Proceedings from the AMA SERVSIG International Service Research Conference
EditorsJacob Mickelsson, Anu Helkkula
Number of pages1
Place of PublicationHelsinki
PublisherHanken School of Economics
Publication date07.06.2012
ISBN (Print)978-952-232-170-1
Publication statusPublished - 07.06.2012
MoE publication typeA4 Article in conference proceedings
Event2012 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG) - Hanken School of Economics, Helsinki, Finland
Duration: 07.06.201209.06.2012
Conference number: 7


  • 512 Business and Management
  • Service Innovations
  • Branding
  • competitive advantage

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