Branding Through Service Innovations: A Competitive Advantage Perspective

Apramey Dube; Kirsti Helena Lindberg-Repo

Branding Through Service Innovations: A Competitive Advantage Perspective

Apramey Dube
, Kirsti Helena Lindberg-Repo

Marketing, Helsinki

University of Vaasa

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Innovative Service Perspectives : Proceedings from the AMA SERVSIG International Service Research Conference
Editors	Jacob Mickelsson, Anu Helkkula
Number of pages	1
Place of Publication	Helsinki
Publisher	Hanken School of Economics
Publication date	07.06.2012
Pages	10
ISBN (Print)	978-952-232-170-1
Publication status	Published - 07.06.2012
MoE publication type	A4 Article in conference proceedings
Event	2012 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG) - Hanken School of Economics, Helsinki, Finland Duration: 07.06.2012 → 09.06.2012 Conference number: 7

Keywords

512 Business and Management
Service Innovations
Branding
competitive advantage

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title = "Branding Through Service Innovations: A Competitive Advantage Perspective",

keywords = "512 Business and Management, Service Innovations, Branding, competitive advantage",

author = "Apramey Dube and Lindberg-Repo, \{Kirsti Helena\}",

note = " Volume: Proceeding volume: ; 2012 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG), AMA SERVSIG ; Conference date: 07-06-2012 Through 09-06-2012",

year = "2012",

month = jun,

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Dube, A & Lindberg-Repo, KH 2012, Branding Through Service Innovations: A Competitive Advantage Perspective. in J Mickelsson & A Helkkula (eds), Innovative Service Perspectives: Proceedings from the AMA SERVSIG International Service Research Conference. Hanken School of Economics, Helsinki, pp. 10, 2012 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG), Helsinki, Finland, 07.06.2012. <http://www.hanken.fi/public/en/servsig2012>

Branding Through Service Innovations: A Competitive Advantage Perspective. / Dube, Apramey; Lindberg-Repo, Kirsti Helena.
Innovative Service Perspectives: Proceedings from the AMA SERVSIG International Service Research Conference. ed. / Jacob Mickelsson; Anu Helkkula. Helsinki: Hanken School of Economics, 2012. p. 10.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Branding Through Service Innovations

T2 - 2012 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG)

AU - Dube, Apramey

AU - Lindberg-Repo, Kirsti Helena

N1 - Conference code: 7

PY - 2012/6/7

Y1 - 2012/6/7

KW - 512 Business and Management

KW - Service Innovations

KW - Branding

KW - competitive advantage

M3 - Conference contribution

SN - 978-952-232-170-1

SP - 10

BT - Innovative Service Perspectives

A2 - Mickelsson, Jacob

A2 - Helkkula, Anu

PB - Hanken School of Economics

CY - Helsinki

Y2 - 7 June 2012 through 9 June 2012

ER -