Breaking free from the blinders of strategy: look beyond products, competition and your own firm

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@article{bebd2b39e1dc49bcbf0aced278da2e78,

title = "Breaking free from the blinders of strategy: look beyond products, competition and your own firm",

author = "S Nenonen and KE Storbacka",

year = "2015",

month = jun,

day = "1",

language = "English",

journal = "New Zealand Management",

issn = "1174-5339",

publisher = "Adrenalin Publishing Ltd",

number = "June 2015",

}