Original language | English |
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Trade journal | New Zealand Management |
Issue number | June 2015 |
ISSN | 1174-5339 |
Publication status | Published - 01.06.2015 |
MoE publication type | D1 Article in a trade journal |
Breaking free from the blinders of strategy: look beyond products, competition and your own firm
S Nenonen, KE Storbacka
Research output: Contribution to journal › Article › Professional