Business Customer Experience (BCX): Conceptualization and Implications for Research

Michael Kleinaltenkamp*, Larissa Becker, Ekaterina Panina, Elina Jaakkola, Ingo Oswald Karpen, Roberto Madruga

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication13th AMA SERVSIG Conference
Publication date2024
Publication statusPublished - 2024
MoE publication typeA4 Article in conference proceedings

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