Business customers' perceived fit between corporate brand and corporate brand extensions

Sonja Ingman, Veronica Liljander

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	14th Global Brand Conference proceedings
Publication date	2019
Publication status	Published - 2019
MoE publication type	A4 Article in conference proceedings
Event	14th Global Brand Conference - Berlin School of Economics and Law, Berlin, Germany Duration: 08.05.2019 → 10.05.2019 Conference number: 14 http://gbc2019.berlin/

Keywords

@inproceedings{fda77e3f3ad642bdba4bf5bffd0bf7df,

title = "Business customers' perceived fit between corporate brand and corporate brand extensions",

keywords = "512 Business and Management",

author = "Sonja Ingman and Veronica Liljander",

year = "2019",

language = "English",

booktitle = "14th Global Brand Conference proceedings",

note = "14th Global Brand Conference ; Conference date: 08-05-2019 Through 10-05-2019",

url = "http://gbc2019.berlin/",

}

TY - GEN

T1 - Business customers' perceived fit between corporate brand and corporate brand extensions

AU - Ingman, Sonja

AU - Liljander, Veronica

N1 - Conference code: 14

PY - 2019

Y1 - 2019

KW - 512 Business and Management

M3 - Conference contribution

BT - 14th Global Brand Conference proceedings

T2 - 14th Global Brand Conference

Y2 - 8 May 2019 through 10 May 2019

ER -