Business customers' perceived fit between corporate brand and corporate brand extensions

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication14th Global Brand Conference proceedings
Publication date2019
Publication statusPublished - 2019
MoE publication typeA4 Article in conference proceedings
Event14th Global Brand Conference - Berlin School of Economics and Law, Berlin, Germany
Duration: 08.05.201910.05.2019
Conference number: 14
http://gbc2019.berlin/

Keywords

  • 512 Business and Management

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