Business Infomediary Representations of Corporate Responsibility

Research output: Contribution to journalArticleScientificpeer-review

3 Citations (Scopus)


Drawing on the recent discussion about the role
information intermediaries (infomediaries) play in affecting
corporate responsibility (CR) adoption, we analyze the
representation of CR issues in a business infomediary
distributed by a leading business organization. The explicit
task of the business infomediary is to promote a competitive
national business environment. This paper contributes
to (1) research on CR, by providing new knowledge on the
current CR discourse within the business community, and
(2) research on infomediaries, by introducing a distinction
between watchdog-oriented and business-oriented infomediaries.
The findings show that the business infomediary
promotes green practices and constructs a national business
identity in terms of environmental business when responsible
practices are voluntary. We argue that as businessoriented
infomediaries shape the meaning of CR according
to their own interests, signifiers that refer to the positive
contributions of business become preferred in the articles.
Original languageEnglish
Peer-reviewed scientific journalJournal of Business Ethics
Issue number2
Pages (from-to)337-351
Number of pages15
Publication statusPublished - 2018
MoE publication typeA1 Journal article - refereed


  • 512 Business and Management
  • Business-oriented infomediary
  • Business press
  • Corporate responsibility (CR)
  • Media representations
  • Marketing Logics and Strategizing

Sustainable Development Goals

  • GOAL 12: Responsible Consumption and Production

Areas of Strength and Areas of High Potential (AoS and AoHP)

  • AoS: Responsible organising

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