Business Infomediary Representations of Corporate Responsibility

Research output: Contribution to journalArticleScientificpeer-review

9 Citations (Scopus)


Drawing on the recent discussion about the role information intermediaries (infomediaries) play in affecting corporate responsibility (CR) adoption, we analyze the representation of CR issues in a business infomediary distributed by a leading business organization. The explicit task of the business infomediary is to promote a competitive national business environment. This paper contributes
to (1) research on CR, by providing new knowledge on the current CR discourse within the business community, and (2) research on infomediaries, by introducing a distinction between watchdog-oriented and business-oriented infomediaries.
The findings show that the business infomediary promotes green practices and constructs a national business identity in terms of environmental business when responsible practices are voluntary. We argue that as businessoriented infomediaries shape the meaning of CR according to their own interests, signifiers that refer to the positive contributions of business become preferred in the articles.
Original languageEnglish
Peer-reviewed scientific journalJournal of Business Ethics
Issue number2
Pages (from-to)337-351
Number of pages15
Publication statusPublished - 2018
MoE publication typeA1 Journal article - refereed


  • 512 Business and Management
  • Business-oriented infomediary
  • Business press
  • Corporate responsibility (CR)
  • Media representations
  • Marketing Logics and Strategizing

Areas of Strength and Areas of High Potential (AoS and AoHP)

  • AoS: Responsible organising


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