Original language | English |
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Peer-reviewed scientific journal | Journal of Strategic Marketing |
Volume | 18 |
Issue number | 1 |
Pages (from-to) | 39-56 |
Number of pages | 18 |
ISSN | 0965-254X |
DOIs | |
Publication status | Published - 2010 |
MoE publication type | A1 Journal article - refereed |
Keywords
- 512 Business and Management