Abstract
The study investigates a business model transformation of a service provider on a sharing economy platform using a dynamic business model perspective.The study takes an inductive approach and draws on a set of semi-structured interviews, observations and other sources from a longitudinal single case study. The study is among the first ones to depict the process of the business model transformation of a service provider on a sharing economy platform along four dimensions: re-source structure, organization structure, value proposition, and process dimension, i.e. “trial-and-error experimentation”. The study also uncovers the service provider’s multiple channel API (application programming interface) strategy whereby the provider uses API to cross-list the listings on various online platforms. This strategy has implications for other providers and platforms within the sharing economy context.
Original language | English |
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Peer-reviewed scientific journal | Journal of Business Models |
Volume | 9 |
Issue number | 1 |
Pages (from-to) | 35-42 |
Number of pages | 8 |
ISSN | 2246-2465 |
DOIs | |
Publication status | Published - 30.03.2021 |
MoE publication type | A1 Journal article - refereed |
Keywords
- 512 Business and Management
- business model transformation
- sharing economy
- hospitality
- multiple channel strategy