This paper describes typology of business models in market ecosystem of the emerging electric mobility industry. The business model typology shows that firm’s participation in the ecosystem is associated with different requirements on resources and capabilities, and different levels of risk. Business model concept is used together with concepts of networked value creation and shows that firms can achieve higher levels of sustainable advantage by cooperation, not competition. Hybrid business models provide companies a viable alternative possibility for participation in the market ecosystem.
|Title of host publication||2013 Aalto University - GAMMA Joint Symposium in Helsinki : Strategic Marketing: Business Model Innovation and Dynamic Capabilities|
|Place of Publication||Helsinki|
|Publication status||Published - 04.2013|
|MoE publication type||A4 Article in conference proceedings|
|Event||2013 Aalto University - GAMMA Joint Symposium in Helsinki - Helsinki, Finland|
Duration: 26.04.2013 → 26.04.2013
- 512 Business and Management
- Business model
- Hybrid business model
- Business ecosystem
Novikova, O., & Vuori, T. (2013). Business Model Typology in Emerging Business Ecosystem. In 2013 Aalto University - GAMMA Joint Symposium in Helsinki: Strategic Marketing: Business Model Innovation and Dynamic Capabilities (pp. 18-25).