Business Model Typology in Emerging Business Ecosystem

Olga Novikova, Timo Vuori

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review


This paper describes typology of business models in market ecosystem of the emerging electric mobility industry. The business model typology shows that firm’s participation in the ecosystem is associated with different requirements on resources and capabilities, and different levels of risk. Business model concept is used together with concepts of networked value creation and shows that firms can achieve higher levels of sustainable advantage by cooperation, not competition. Hybrid business models provide companies a viable alternative possibility for participation in the market ecosystem.
Original languageEnglish
Title of host publication2013 Aalto University - GAMMA Joint Symposium in Helsinki : Strategic Marketing: Business Model Innovation and Dynamic Capabilities
Place of PublicationHelsinki
Publication date04.2013
Publication statusPublished - 04.2013
MoE publication typeA4 Article in conference proceedings
Event2013 Aalto University - GAMMA Joint Symposium in Helsinki - Helsinki, Finland
Duration: 26.04.201326.04.2013

Publication series

ISSN (Print)1738-7809


  • 512 Business and Management
  • Business model
  • Topology
  • Hybrid business model
  • Business ecosystem


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