Original language | English |
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Peer-reviewed scientific journal | Industrial Marketing Management |
Volume | 24 |
Issue number | 2 |
Pages (from-to) | 109-121 |
Number of pages | 13 |
ISSN | 0019-8501 |
DOIs | |
Publication status | Published - 1995 |
MoE publication type | A1 Journal article - refereed |
Keywords
- 512 Business and Management