Can advertising based earnings logic become a basis for future mobile business models?

Olli Immonen; Luca Galli; Timber Haaker; Ulla Killström; Olli Pitkänen; Marc de Reuver

Can advertising based earnings logic become a basis for future mobile business models?

Olli Immonen, Luca Galli, Timber Haaker, Ulla Killström, Olli Pitkänen, Marc de Reuver

IPR University Center, Helsinki

Aalto University

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of the The 3rd International CICT Conference, Mobile and Wireless Content, Services and Networks
Publication date	2006
Publication status	Published - 2006
MoE publication type	A4 Article in conference proceedings
Event	International CICT Conference, Mobile and Wireless Content, Services and Networks - Copenhagen, Denmark Duration: 30.11.2006 → 01.12.2006 Conference number: 3

Keywords

113 Computer and information sciences
512 Business and Management

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Cite this

@inproceedings{a5d5ee434f2f4ccfbc59acca2639b7f0,

title = "Can advertising based earnings logic become a basis for future mobile business models?",

keywords = "113 Computer and information sciences, 512 Business and Management",

author = "Olli Immonen and Luca Galli and Timber Haaker and Ulla Killstr{\"o}m and Olli Pitk{\"a}nen and {de Reuver}, Marc",

note = " Volume: Proceeding volume: ; International CICT Conference, Mobile and Wireless Content, Services and Networks ; Conference date: 30-11-2006 Through 01-12-2006",

year = "2006",

language = "English",

booktitle = "Proceedings of the The 3rd International CICT Conference, Mobile and Wireless Content, Services and Networks",

}

Immonen, O, Galli, L, Haaker, T, Killström, U, Pitkänen, O & de Reuver, M 2006, Can advertising based earnings logic become a basis for future mobile business models? in Proceedings of the The 3rd International CICT Conference, Mobile and Wireless Content, Services and Networks. International CICT Conference, Mobile and Wireless Content, Services and Networks, Copenhagen, Denmark, 30.11.2006.

Can advertising based earnings logic become a basis for future mobile business models? / Immonen, Olli; Galli, Luca; Haaker, Timber et al.
Proceedings of the The 3rd International CICT Conference, Mobile and Wireless Content, Services and Networks. 2006.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review