Can advertising based earnings logic become a basis for future mobile business models?

Olli Immonen, Luca Galli, Timber Haaker, Ulla Killström, Olli Pitkänen, Marc de Reuver

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of the The 3rd International CICT Conference, Mobile and Wireless Content, Services and Networks
Publication date2006
Publication statusPublished - 2006
MoE publication typeA4 Article in conference proceedings
EventInternational CICT Conference, Mobile and Wireless Content, Services and Networks - Copenhagen, Denmark
Duration: 30.11.200601.12.2006
Conference number: 3

Keywords

  • 113 Computer and information sciences
  • 512 Business and Management

Cite this

Immonen, O., Galli, L., Haaker, T., Killström, U., Pitkänen, O., & de Reuver, M. (2006). Can advertising based earnings logic become a basis for future mobile business models? In Proceedings of the The 3rd International CICT Conference, Mobile and Wireless Content, Services and Networks