Can Advertising Investments Counter the Negative Impact of Shareholder Complaints on Firm Value?

Simone Wies, Arvid Oskar Ivar Hoffmann, Jaakko Aspara, Joost M.E. Pennings

Research output: Contribution to journalArticleScientificpeer-review

42 Citations (Scopus)

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Economics, Econometrics and Finance

Computer Science