Can the Effectiveness of Branded Mobile Application Coupons be Increased Through Storytelling?

Eeva Helena Solja, Jaakko Aspara

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

1 Citation (Scopus)
Original languageEnglish
Title of host publicationPACIS 2016 Proceedings
PublisherPACIS
Publication date2016
ISBN (Electronic)9789860491029
Publication statusPublished - 2016
MoE publication typeA4 Article in conference proceedings
EventPacific Asia Conference on Information Systems - Chiayi, Taiwan, Province of China
Duration: 27.06.201601.07.2016
Conference number: 20

Keywords

  • 512 Business and Management

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