Can the label ‘member’ in a loyalty program context boost customer satisfaction?

  • Magnus Söderlund*
    • *Corresponding author for this work

Research output: Contribution to journal › Article › Scientific › peer-review

8 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Can the label ‘member’ in a loyalty program context boost customer satisfaction?'. Together they form a unique fingerprint.

Computer Science

Economics, Econometrics and Finance