| Original language | English |
|---|---|
| Title of host publication | Strategic Brand Management : A European Perspective |
| Editors | Kevin Lane Keller, Tony Aperia, Mats Georgson |
| Place of Publication | Harlow |
| Publisher | FT Prentice Hall |
| Publication date | 2008 |
| ISBN (Print) | 978-0-273-70632-8 |
| Publication status | Published - 2008 |
| MoE publication type | B2 Book chapter |
Case Nokia
Kirsti Helena Lindberg-Repo
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific