Cause marketing effectiveness and the moderating role of price discounts

Michelle Andrews; Xueming Luo; Zheng Fang; Jaakko Aspara

doi:10.1509/jm.14.0003

Cause marketing effectiveness and the moderating role of price discounts

Michelle Andrews, Xueming Luo, Zheng Fang, Jaakko Aspara

Marketing, Helsinki

Research output: Contribution to journal › Article › Scientific › peer-review

182 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Journal of Marketing
Volume	78
Issue number	6
Pages (from-to)	120-142
Number of pages	23
DOIs	https://doi.org/10.1509/jm.14.0003
Publication status	Published - 2014
MoE publication type	A1 Journal article - refereed

Keywords

512 Business and Management
KOTA2014
Marketing Effectiveness and Profitability

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10.1509/jm.14.0003

Aspara_JM

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Cite this

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