Challenges in the Transition from Industrial Services to Service

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationAcademy of Marketing Services SIG, 21st Service Workshop
Publication date2007
Publication statusPublished - 2007
MoE publication typeA4 Article in conference proceedings
EventAcademy of Marketing Services SIG, 21st Service Workshop - London, United Kingdom
Duration: 15.11.200717.11.2007

Keywords

  • 512 Business and Management

Cite this

Edvardsson, B., Holmlund, M., & Strandvik, T. (2007). Challenges in the Transition from Industrial Services to Service. In Academy of Marketing Services SIG, 21st Service Workshop