Challenges in Usage of Unstructured Data in Marketing Decision Making: An Abstract

Valeria Chernikova; Johanna Frösén

doi:10.1007/978-3-030-39165-2_29

Challenges in Usage of Unstructured Data in Marketing Decision Making: An Abstract

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Marketing Opportunities and Challenges in a Changing Global Marketplace : Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference
Editors	Shuang Wu, Felipe Pantoja, Nina Krey
Publisher	Springer
Publication date	16.06.2020
Pages	67-68
ISBN (Print)	978-3-030-39164-5
ISBN (Electronic)	978-3-030-39165-2
DOIs	https://doi.org/10.1007/978-3-030-39165-2_29
Publication status	Published - 16.06.2020
MoE publication type	A4 Article in conference proceedings

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Publisher	Springer
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

Keywords

512 Business and Management
Unstructured data
Managerial challenges
Marketing analytics
Marketing decisions

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10.1007/978-3-030-39165-2_29

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Chernikova, V., & Frösén, J. (2020). Challenges in Usage of Unstructured Data in Marketing Decision Making: An Abstract. In S. Wu, F. Pantoja, & N. Krey (Eds.), Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference (pp. 67-68). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science ). Springer. https://doi.org/10.1007/978-3-030-39165-2_29

Chernikova, Valeria ; Frösén, Johanna. / Challenges in Usage of Unstructured Data in Marketing Decision Making: An Abstract. Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference. editor / Shuang Wu ; Felipe Pantoja ; Nina Krey. Springer, 2020. pp. 67-68 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science ).

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Chernikova, V & Frösén, J 2020, Challenges in Usage of Unstructured Data in Marketing Decision Making: An Abstract. in S Wu, F Pantoja & N Krey (eds), Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science , Springer, pp. 67-68. https://doi.org/10.1007/978-3-030-39165-2_29

Challenges in Usage of Unstructured Data in Marketing Decision Making: An Abstract. / Chernikova, Valeria ; Frösén, Johanna.
Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference. ed. / Shuang Wu; Felipe Pantoja; Nina Krey. Springer, 2020. p. 67-68 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science ).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

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Chernikova V , Frösén J. Challenges in Usage of Unstructured Data in Marketing Decision Making: An Abstract. In Wu S, Pantoja F, Krey N, editors, Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference. Springer. 2020. p. 67-68. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science ). doi: 10.1007/978-3-030-39165-2_29

Challenges in Usage of Unstructured Data in Marketing Decision Making: An Abstract

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