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Challenging the "integration imperative": A customer perspective on omnichannel journeys
Isadora Gasparin*, Ekaterina Panina, Larissa Becker, Mika Yrjölä, Elina Jaakkola, Cristiane Pizzutti
*Corresponding author for this work
Research output: Contribution to journal › Article › Scientific › peer-review
14
Citations
(Scopus)