Characterizing well-being capabilities

Research output: Contribution to journalArticleScientificpeer-review


The purpose of this study is to characterize how services present well-being capabilities to responsibilized consumers. This is done by drawing on structuration theory and literatures on responsibilization, social well-being and psychological well-being.

The paper is based on conceptual development and a qualitative, interpretive study of value propositions in texts and images on websites of eleven different self-tracking wearables and applications.

This paper introduces the Changing-Coping-Countering characterization to explicate different types of well-being capabilities that are represented in services. These capabilities represent different stances towards structures and have different transformative potential. The paper proposes and discusses how these capabilities can have different impacts on well-being on individual and collective levels.

Research limitations/implications
This study is limited to the perspective of value propositions in self-tracking services. Further empirical research is needed to investigate well-being capabilities from consumer perspectives.

Practical implications
The proposed characterization can help practitioners in becoming more reflexive concerning their value propositions that relate to consumer well-being. This implies becoming aware of well-being discourses that shape and affect service development.

This paper provides a novel characterization for understanding the transformative role of services in the context of responsibilization. It contributes to structural perspectives on the role of services in contributing to well-being.
Original languageEnglish
Peer-reviewed scientific journalJournal of Services Marketing
Publication statusPublished - 03.08.2020
MoE publication typeA1 Journal article - refereed

Areas of Strength and Areas of High Potential (AoS and AoHP)

  • AoS: Competition economics and service strategy - Service and customer-oriented management

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