Characterizing well-being capabilities in services

Hannu Olavi Tikkanen*

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

10 Citations (Scopus)


The purpose of this study is to characterize how services present responsibilized consumers with well-being capabilities. This is done by drawing on structuration theory and literatures on responsibilization, social well-being and psychological well-being.
This paper is based on conceptual development and a qualitative interpretive study of value propositions in texts and images on websites of 11 different self-tracking wearables and applications.
This paper introduces the changing–coping–countering characterization to explicate different types of well-being capabilities that are represented in services. These capabilities represent different stances towards structures. This paper proposes and discusses how these capabilities can have different impacts on well-being on individual and collective levels.
Research limitations/implications
This study is limited to the perspective of services in a self-tracking context. Further empirical research is needed to investigate well-being capabilities from consumer perspectives.
Practical implications
The proposed characterization can help practitioners in becoming more reflexive concerning their value propositions that relate to consumer well-being. This implies becoming aware of well-being discourses that shape and affect service development.
This paper provides a novel characterization for understanding the role of services in the context of responsibilization. It contributes to structural perspectives on the role of services in contributing to well-being.
Original languageEnglish
Peer-reviewed scientific journalJournal of Services Marketing
Issue number6
Pages (from-to)785-795
Number of pages11
Publication statusPublished - 03.08.2020
MoE publication typeA1 Journal article - refereed


  • 512 Business and Management
  • well-being
  • qualitative research
  • transformative

Areas of Strength and Areas of High Potential (AoS and AoHP)

  • AoS: Competition economics and service strategy - Service and customer-oriented management


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