Original language | English |
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Title of host publication | Marketing and Consumer Behavior in East and Southeast Asia |
Editors | Anthony Pecotich, Clifford J. Shultz II |
Place of Publication | Sydney |
Publisher | McGraw-Hill |
Publication date | 1998 |
ISBN (Print) | 0-07-470480-X |
Publication status | Published - 1998 |
MoE publication type | A3 Book chapter |
Keywords
- 512 Business and Management