China : markets within the market

Pia Polsa, Hong Bai Chang

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationMarketing and Consumer Behavior in East and Southeast Asia
EditorsAnthony Pecotich, Clifford J. Shultz II
Place of PublicationSydney
PublisherMcGraw-Hill
Publication date1998
ISBN (Print)0-07-470480-X
Publication statusPublished - 1998
MoE publication typeA3 Book chapter

Keywords

  • 512 Business and Management

Cite this

Polsa, P., & Bai Chang, H. (1998). China : markets within the market. In A. Pecotich, & C. J. Shultz II (Eds.), Marketing and Consumer Behavior in East and Southeast Asia McGraw-Hill.