| Original language | English |
|---|---|
| Title of host publication | Marketing and Consumer Behavior in East and Southeast Asia |
| Editors | Anthony Pecotich, Clifford J. Shultz II |
| Place of Publication | Sydney |
| Publisher | McGraw-Hill |
| Publication date | 1998 |
| ISBN (Print) | 0-07-470480-X |
| Publication status | Published - 1998 |
| MoE publication type | A3 Book chapter |
Keywords
- 512 Business and Management
Cite this
Polsa, P., & Bai Chang, H. (1998). China : markets within the market. In A. Pecotich, & C. J. Shultz II (Eds.), Marketing and Consumer Behavior in East and Southeast Asia McGraw-Hill.