China : markets within the market

Pia Polsa, Hong Bai Chang

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationMarketing and Consumer Behavior in East and Southeast Asia
EditorsAnthony Pecotich, Clifford J. Shultz II
Place of PublicationSydney
Publication date1998
ISBN (Print)0-07-470480-X
Publication statusPublished - 1998
MoE publication typeA3 Book chapter


  • 512 Business and Management

Areas of Strength and Areas of High Potential (AoS and AoHP)

  • AoS: Competition economics and service strategy - Service and customer-oriented management

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