China : markets within the market

Pia Polsa, Hong Bai Chang

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Marketing and Consumer Behavior in East and Southeast Asia
Editors	Anthony Pecotich, Clifford J. Shultz II
Place of Publication	Sydney
Publisher	McGraw-Hill
Publication date	1998
ISBN (Print)	0-07-470480-X
Publication status	Published - 1998
MoE publication type	A3 Book chapter

Keywords

AoS: Competition economics and service strategy - Service and customer-oriented management

This output contributes to the following UN Sustainable Development Goals (SDGs)

@inbook{5563ca1fa87a4d39a906eaad74cd8f2e,

title = "China : markets within the market",

keywords = "512 Business and Management",

author = "Pia Polsa and {Bai Chang}, Hong",

year = "1998",

language = "English",

isbn = "0-07-470480-X",

editor = "Anthony Pecotich and {Shultz II}, {Clifford J.}",

booktitle = "Marketing and Consumer Behavior in East and Southeast Asia",

publisher = "McGraw-Hill",

address = "United Kingdom",

}