Abstract
Purpose
The purpose of this paper is to record the author’s personal reflections on his career as a marketing scholar.
Design/methodology/approach
Personal reflections in an autobiographical approach.
Findings
The author’s career as student, teacher and scholar is described in some detail.
Originality/value
The paper records events and memories that might otherwise be forgotten. No other such account has been published of Christian Grönroos’s career.
The purpose of this paper is to record the author’s personal reflections on his career as a marketing scholar.
Design/methodology/approach
Personal reflections in an autobiographical approach.
Findings
The author’s career as student, teacher and scholar is described in some detail.
Originality/value
The paper records events and memories that might otherwise be forgotten. No other such account has been published of Christian Grönroos’s career.
Original language | English |
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Peer-reviewed scientific journal | Journal of Historical Research in Marketing |
Volume | 9 |
Issue number | 2 |
Pages (from-to) | 277-301 |
Number of pages | 25 |
ISSN | 1755-750X |
DOIs | |
Publication status | Published - 2017 |
MoE publication type | B1 Journal article |
Keywords
- 512 Business and Management
- Customers and Relations
- Service management
- Relationship marketing
- Service marketing
- Marketing theory