Christian Grönroos: I did it my way

Research output: Contribution to journalArticleScientific

2 Citations (Scopus)

Abstract

Purpose
The purpose of this paper is to record the author’s personal reflections on his career as a marketing scholar.
Design/methodology/approach
Personal reflections in an autobiographical approach.
Findings
The author’s career as student, teacher and scholar is described in some detail.
Originality/value
The paper records events and memories that might otherwise be forgotten. No other such account has been published of Christian Grönroos’s career.
Original languageEnglish
Peer-reviewed scientific journalJournal of Historical Research in Marketing
Volume9
Issue number2
Pages (from-to)277-301
Number of pages25
ISSN1755-750X
DOIs
Publication statusPublished - 2017
MoE publication typeB1 Journal article

Keywords

  • 512 Business and Management
  • Customers and Relations
  • Service management
  • Relationship marketing
  • Service marketing
  • Marketing theory

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