Circular business model challenges and lessons learned - An industrial perspective

Pejvak Oghazi*, Rana Mostaghel

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

110 Citations (Scopus)


Both practitioners and researchers are concerned about resource deficiencies on the planet earth and agree that circular business models (CBMs) represent solutions to move towards zero waste, improving environmental impacts and increasing economic profit. Despite all of the benefits of CBMs, the implications are not widely available, and failure rates are high. Thus, there is a need to identify the obstacles that stand in the way of CBM transition. This paper aims to identify the primary challenges of CBMs. Multiple case studies are employed, incorporating six companies and data gleaned from 17 in-depth interviews. Theoretical and managerial implications are described at the end of the study.
Original languageEnglish
Article number739
Peer-reviewed scientific journalSustainability
Issue number3
Publication statusPublished - 2018
MoE publication typeA1 Journal article - refereed


  • 512 Business and Management
  • barriers
  • challenges
  • circular business models
  • circular economy
  • empirical study


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