Co-creating brands: diagnosing and designing the relationship experience.

Adrian Payne, Kaj Storbacka, Pennie Frow, Simon Knox

Research output: Contribution to journal › Article › Scientific › peer-review

470 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Journal of Business Research
Volume	62
Issue number	3
Pages (from-to)	379-389
Number of pages	11
DOIs	https://doi.org/10.1016/j.jbusres.2008.05.013
Publication status	Published - 2009
MoE publication type	A1 Journal article - refereed

Access to Document

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title = "Co-creating brands: diagnosing and designing the relationship experience.",

author = "Adrian Payne and Kaj Storbacka and Pennie Frow and Simon Knox",

year = "2009",

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pages = "379--389",

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T1 - Co-creating brands: diagnosing and designing the relationship experience.

AU - Payne, Adrian

AU - Storbacka, Kaj

AU - Frow, Pennie

AU - Knox, Simon

PY - 2009

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U2 - 10.1016/j.jbusres.2008.05.013

DO - 10.1016/j.jbusres.2008.05.013

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JO - Journal of Business Research

JF - Journal of Business Research

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