Co-creating brands: diagnosing and designing the relationship experience.

Adrian Payne, Kaj Storbacka, Pennie Frow, Simon Knox

Research output: Contribution to journalArticleScientificpeer-review

329 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalJournal of Business Research
Volume62
Issue number3
Pages (from-to)379-389
Number of pages11
DOIs
Publication statusPublished - 2009
MoE publication typeA1 Journal article - refereed

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