Co-creating value in online community-based idea contests – Understanding and managing contested participant and company orientations

Carol Kelleher, A. O' Cheilleachair, Anu Helkkula, Joe Peppard

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication4th Forum of Markets and Marketing 2014
Place of PublicationKarlstad
PublisherCTF - Service Research Center, Karlstad University
Publication date16.06.2014
Publication statusPublished - 16.06.2014
MoE publication typeA4 Article in conference proceedings
Event2014 Forum on Markets and Marketing (FMM) - Karlstad, Karlstad, Sweden
Duration: 16.06.201419.06.2014
Conference number: 4

Keywords

  • 512 Business and Management

Cite this

Kelleher, C., O' Cheilleachair, A., Helkkula, A., & Peppard, J. (2014). Co-creating value in online community-based idea contests – Understanding and managing contested participant and company orientations. In 4th Forum of Markets and Marketing 2014 CTF - Service Research Center, Karlstad University. http://www.kau.se/en/ctf/kalender/events/fmm-2014