Co-creating value in online community-based idea contests – Understanding and managing contested participant and company orientations

Carol Kelleher; A. O' Cheilleachair; Anu Helkkula; Joe Peppard

Co-creating value in online community-based idea contests – Understanding and managing contested participant and company orientations

Carol Kelleher, A. O' Cheilleachair, Anu Helkkula, Joe Peppard

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	4th Forum of Markets and Marketing 2014
Place of Publication	Karlstad
Publisher	CTF - Service Research Center, Karlstad University
Publication date	16.06.2014
Publication status	Published - 16.06.2014
MoE publication type	A4 Article in conference proceedings
Event	2014 Forum on Markets and Marketing (FMM) - Karlstad, Karlstad, Sweden Duration: 16.06.2014 → 19.06.2014 Conference number: 4

Keywords

512 Business and Management

Access to Document

http://www.kau.se/en/ctf/kalender/events/fmm-2014

Cite this

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title = "Co-creating value in online community-based idea contests – Understanding and managing contested participant and company orientations",

keywords = "512 Business and Management",

author = "Carol Kelleher and {O' Cheilleachair}, A. and Anu Helkkula and Joe Peppard",

note = "No full paper available Volume: Proceeding volume: ; 2014 Forum on Markets and Marketing (FMM), FMM ; Conference date: 16-06-2014 Through 19-06-2014",

year = "2014",

month = jun,

day = "16",

language = "English",

booktitle = "4th Forum of Markets and Marketing 2014",

publisher = "CTF - Service Research Center, Karlstad University",

address = "Sweden",

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Kelleher, C, O' Cheilleachair, A, Helkkula, A & Peppard, J 2014, Co-creating value in online community-based idea contests – Understanding and managing contested participant and company orientations. in 4th Forum of Markets and Marketing 2014. CTF - Service Research Center, Karlstad University, Karlstad, 2014 Forum on Markets and Marketing (FMM), Karlstad, Sweden, 16.06.2014. <http://www.kau.se/en/ctf/kalender/events/fmm-2014>

Co-creating value in online community-based idea contests – Understanding and managing contested participant and company orientations. / Kelleher, Carol; O' Cheilleachair, A.; Helkkula, Anu; Peppard, Joe.

4th Forum of Markets and Marketing 2014. Karlstad : CTF - Service Research Center, Karlstad University, 2014.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Co-creating value in online community-based idea contests – Understanding and managing contested participant and company orientations

AU - Kelleher, Carol

AU - O' Cheilleachair, A.

AU - Helkkula, Anu

AU - Peppard, Joe

N1 - Conference code: 4

PY - 2014/6/16

Y1 - 2014/6/16

KW - 512 Business and Management

M3 - Conference contribution

BT - 4th Forum of Markets and Marketing 2014

PB - CTF - Service Research Center, Karlstad University

CY - Karlstad

T2 - 2014 Forum on Markets and Marketing (FMM)

Y2 - 16 June 2014 through 19 June 2014

ER -