Co-creating value in online community-based idea contests – Understanding and managing contested participant and company orientations

Carol Kelleher, A. O' Cheilleachair, Anu Helkkula, Joe Peppard

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication4th Forum of Markets and Marketing 2014
Place of PublicationKarlstad
PublisherCTF - Service Research Center, Karlstad University
Publication date16.06.2014
Publication statusPublished - 16.06.2014
MoE publication typeA4 Article in conference proceedings
Event2014 Forum on Markets and Marketing (FMM) - Karlstad, Karlstad, Sweden
Duration: 16.06.201419.06.2014
Conference number: 4


  • 512 Business and Management

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