Co-creation: A Framework for Collaborative Engagement

Pennie Frow; Adrian Payne; Kaj Storbacka

Co-creation: A Framework for Collaborative Engagement

Pennie Frow, Adrian Payne, Kaj Storbacka

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of the 18th International Colloquium in Relationship Marketing, Henley Business School, University of Reading, UK, September 27-30, 2010
Publication date	2010
Publication status	Published - 2010
MoE publication type	A4 Article in conference proceedings
Event	Unknown host publication - , United Kingdom Duration: 01.01.1800 → …

Keywords

KOTA2010

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Cite this

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title = "Co-creation: A Framework for Collaborative Engagement",

keywords = "KOTA2010",

author = "Pennie Frow and Adrian Payne and Kaj Storbacka",

note = " Volume: Proceeding volume: ; Unknown host publication ; Conference date: 01-01-1800",

year = "2010",

language = "English",

booktitle = "Proceedings of the 18th International Colloquium in Relationship Marketing, Henley Business School, University of Reading, UK, September 27-30, 2010",

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Co-creation: A Framework for Collaborative Engagement. / Frow, Pennie; Payne, Adrian; Storbacka, Kaj.
Proceedings of the 18th International Colloquium in Relationship Marketing, Henley Business School, University of Reading, UK, September 27-30, 2010. 2010.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Co-creation: A Framework for Collaborative Engagement

AU - Frow, Pennie

AU - Payne, Adrian

AU - Storbacka, Kaj

N1 - Volume: Proceeding volume:

PY - 2010

Y1 - 2010

KW - KOTA2010

M3 - Conference contribution

BT - Proceedings of the 18th International Colloquium in Relationship Marketing, Henley Business School, University of Reading, UK, September 27-30, 2010

T2 - Unknown host publication

Y2 - 1 January 1800

ER -